I began my career as a graphic designer and art director in advertising. I have continued to hone my skills and feed my deep interests in logotypes and typography. In my spare time, I create hand lettering and hand painted signage under the name Mellow Tiger.
With my roots in visuals, I care a lot about aesthetic-usability effect along with aesthetic and functional consistency. As an empath, my nature is to understand the needs of those I’m designing for. I also understand the needs of those I’m designing with – developers.
Good product design is good business strategy. The best design and strategy combo boosts customer satisfaction, increases retention, and drives conversions—turning seamless experiences into measurable growth. I am credentialed in UX Strategy by the Nielsen Norman Group.