About Erin
With 18 years of experience spanning advertising, environmental sustainability, tech startups, and non-profits, my path has been anything but linear. Each chapter has deepened my commitment to human-centered design and strategic thinking.
My approach to problem-solving and design is rooted in humility and curiosity. I value camaraderie and collaboration. I do my best work amidst a team. Bringing playfulness and humor to challenges is just as important to me as bringing rigor.
01 · Background
I believe great design lives at the intersection of product strategy and business objectives. Cross-functional leadership experience makes that connection natural for me. I've worked across advertising, sustainability, SaaS, fintech, IoT, and non-profit sectors, so I bring a genuinely wide lens to every problem.
The thread across every role has been the same for me: listen carefully, understand deeply, design with intention, and build trust with the people doing the work. Whether I'm leading a design system overhaul or designing a chatbot flow in a matter of hours, my approach doesn't change.
02 · Values
I start every project by listening. Understanding the problem deeply before jumping to solutions leads me to stronger, more thoughtful outcomes.
I do my best work when diverse perspectives come together. Building trust and camaraderie within teams is essential to how I design.
I pair humor and creativity with disciplined thinking. I approach challenges with lightness while holding high standards.
I design for both users and the business. I connect product strategy to objectives through cross-functional leadership.
I'm always open to connecting with teams and people who care about thoughtful, impactful design.